Job Description
Digital Marketing Specialist
Benchmark is an equal opportunity employer. We are bringing together a diverse workforce with unique talents, life experiences, cultures, and perspectives to promote an innovative, collaborative, and creative place to work. If you need assistance or an accommodation due to a disability, please email us at careers@benchmark.com.
Responsibilities
- Build and execute email campaigns, landing pages, forms, nurture workflows, and automated sequences.
- Maintain audience segmentation, scoring, and data hygiene within HubSpot.
- Create and manage campaign dashboards and reports; monitor KPIs and provide performance analysis.
- Collaborate with internal teams to support cross?channel campaign execution and CRM alignment.
- Support adoption and enablement of HubSpot across internal teams.
- Assist with SalesHub and campaign tracking capabilities.
- Execute web content updates and coordinate new page builds in partnership with external agencies.
- Support SEO best practices (metadata, internal linking, keywords) and optimize on?page content.
- Assist with A/B testing of landing pages and content layouts to improve user experience and conversion.
- Support execution of B2B account?based marketing (ABM) campaigns and digital promotion of product initiatives.
- Partner with the broader team to develop campaign assets that enhance brand recognition and generate leads.
- Track and report on brand awareness KPIs (e.g., share of voice, media mentions, organic traffic growth).
- Provide campaign?level support including social posts, email components, and digital asset coordination.
- Own and manage Benchmarks global social media content calendar across LinkedIn, Instagram, X/Twitter, YouTube, and Facebook.
- Develop, schedule, and publish platform?specific content that aligns with brand voice, campaign goals, and audience engagement best practice.
- Collaborate with internal content creators and regional teams to amplify messaging, grow share of voice, and drive follower growth.
- Monitor and analyze social media performance metrics; adjust tactics based on trends, engagement, and platform insight.
- Administer Benchmarks employee advocacy program, creating shareable content, tracking participation, and optimizing reach through active member engagement.
- Report regularly on key metrics such as organic reach, engagement, employee participation, and advocacy?driven traffic.
- Create monthly reporting packages for digital KPIs (social, email, traffic, conversions, leads).
- Use tools such as Google Analytics, HubSpot, and social platform insights to inform data?driven decision.
- Contribute insights for quarterly business reviews and campaign retrospective.
Qualifications
- Bachelors degree in Marketing, Communications, or related field.
- 35 years of experience in digital marketing, preferably in a B2B environment.
- Demonstrated hands?on experience with HubSpot Marketing Hub (Sales Hub also).
- Experience managing multi?channel campaigns with measurable outcomes.
- Proficient in HubSpot (email builder, workflows, lists, forms, reports, and dashboard).
- Strong understanding of social media strategy and performance metrics.
- Experience with GaggleAMP or other employee advocacy platforms.
- Working knowledge of HTML/CSS and website CMS platforms.
- Familiarity with SEO/SEM principles and web analytics tools (e.g., Google Analytics).
- Strong copywriting/editing skills and ability to adapt tone for digital channels.
- Creative mindset with analytical thinking and detail?oriented execution.
- Project management skills with the ability to lead and coordinate multiple projects.
- Must be able to sit and use a keyboard for prolonged periods throughout the workday.
- Must be able to talk, see, hear, concentrate, think, and reason.
- Must be able to manage multiple tasks and deadlines simultaneously.
Seniority Level
Associate
Employment Type
Full?time
Job Function
Marketing
Industries
Computers and Electronics Manufacturing and Appliances, Electrical, and Electronics Manufacturing
Location
Tempe, AZ
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Job Tags
Full time,